The top two reasons why Amazon Pay consumers like Amazon Pay are:
1. Ease of Use & Speed of Transaction
86% and 84% of Amazon Pay consumers rated it 9 or 10, on a 0-10 point scale, for ‘ease of use’ and ‘speed of transaction,’ respectively3. The use of Amazon Pay means consumers don’t have to take out their credit cards and type in the details to complete a purchase. The service removes unnecessary friction in the checkout process by eliminating the need to create accounts on multiple websites. I was very surprised when the payment required came up with credit cards or Amazon Pay. It was so quick and easy. Everything about Amazon is quick and easy. I LOVE IT! Amazon Pay was super helpful! I didn’t need to take out my credit card and type all my information into a merchant’s website where I might only buy something once or twice. It was very convenient not to have to create a new account on a different site or enter credit card information.4 Amazon Pay’s easy checkout is also fast, thus giving consumers more time to shop. Saves time since Amazon already has my card info and shipping address. Irrespective of whether you are a small or a large business, Amazon Pay helps you offer a convenient purchase experience for consumers shopping on your website.
2. Security & Trust
84% and 83% of Amazon Pay consumers rated it 9 or 10, on a 0-10 point scale, for ‘security of the transaction’ and ‘Amazon Pay brand trust,’ respectively. Consumers prefer not to provide their credit card details on multiple sites. They treat Amazon Pay as a secure container for their payment information, which they can then use at websites that offer it is a payment option. When making a gift purchase, I saw Amazon Pay as a payment option. Rather than giving my credit card info to an unfamiliar retailer, I chose to use Amazon Pay. I felt more secure using my Amazon account. I trust Amazon and shop almost exclusively with them. At the few places I shop that are not Amazon, I will choose the merchants that offer Amazon Pay over another. I believe that the fewer places that have my payment information the better. I try not to shop on websites which I’m not familiar with because I feel uneasy about sharing personal information such as credit card info and my billing address. However, if one of these smaller, less familiar websites do have the Amazon Pay logo it makes me feel more secure about shopping there.